This blog has reviewed several Amazon FBA courses over the past three-years.
6 new names were added to the list in 2021.

If you think another course should be included on this list or if you would like us to review another course, please leave comments below.

We all know that there are fake Gurus selling repurposed information.

Or courses that are no longer relevant.

Coaching programs offer ongoing support and new examples that can be immediately applied.

FBA is becoming more competitive every year. To ensure your success, it is important to have the most up-to-date training.

We've taken courses...

We have taken some courses out

All courses are held to high standards. We will remove courses from our list if they are not up-to-date.

It doesn't really matter how old the course is.

Many people go into coaching not realizing the amount of work involved in supporting students. After a few years, they decide coaching is not for their needs.

Coaching is not right for everyone. These are the main reasons we have removed certain courses from this list.

  • Training that is out of date
  • Inadequate on-going support

Five Keys to an Awesome Course

I have taken many courses for a fee.

All of it comes from my head.

Paid courses can be better than YouTube learning, especially if they are reviewed and approved by us.

However, many courses aren't unique.

These courses are great at the following...

  • You won't be disappointed by this concise and well-organized training.
  • Actual People more in-depth
  • Coaching experts would be delighted to share their knowledge and tips with clients.
  • Coaches provide ongoing support
  • Access to the community

You can choose from three FBA models before you purchase an FBA course.

Amazon FBA has three main models.

Particular attention should be paid to wholesaling and private labels. These models can be scaled and automated.

Retail arbitrage is best for people with tight budgets who still want to make quick profit.

FBA Model #1: Retail Arbitrage

What's the deal?

Finding clearance sales, rebates and other deals in retail shops is a great way to flip products. Establishing relationships with store owners that may be able offer special deals and products they are trying to sell. These products can be purchased and shipped to the FBA Warehouse.

Why is it great?

No initial investment is required. This is a great option for those on a tight budget.

Why is it so hard?

It takes effort to find new deals. This is not the best way to scale up or for the long-term.

FBA Model #2: Private Label

What's the deal?

You can create your Amazon brand using unbranded products made by Chinese suppliers. Make a memorable logo and package.

Some people make bundles of products that are frequently used together to stand out. This can be done by visiting the section "Frequently purchased together". Others will look at negative comments regarding a competitor's listing, and attempt to fix them for their brands.

Why is it great?

Your brand is the best way of controlling price and margins. If your brand is successful, you can sell it.

Why is it so hard?

It is difficult to create a brand from scratch. This brand has no reviews and isn't well-respected. You will need to invest money in paid ads.

FBA Model #3: Wholesale

What's the deal?

Amazon allows you to sell well-known brands. Before you can purchase wholesale quantities from larger suppliers, warehouses are required to sort and repackage products.

Why is it great?

Because your product is already being sold by a lot of people, it's easier to predict if it will sell. A brand is easier to market and takes less time.

Why is it so hard?

Because they are not part of your brand, profit margins can be less controlled. You must persevere in your search to find suppliers who will let you sell their brands.

4 Private Label Courses

You can create your own brand by taking unbranded products.


What is Private Labeling good for?

  • You can sell your brand later by creating your brand.
  • You have greater control over the brand. You can decide the price, but it can't be sold to anyone else.
  • You can sell the brand on other platforms or wholesale it to other shops.
  • You don't have to purchase another brand in order to make a greater profit margin in wholesaling.
  • Your fan base and customer base are also being built.
  • Private label suppliers can package and bundle your products for shipment to FBA (less hands-free). Wholesaling refers to when you purchase large quantities of products. You will need a warehouse to repackage them and then ship them out to FBA.
  • Inventory orders are less risky than wholesaling because they have a lower minimum order. These can be bought between $2K-3K. Wholesaling can be as low as $5K to $10K.
  • You can compete with existing products if you have a great brand or product.


What's not love about Private Labeling?

  • To build a brand you can market to the general public takes a lot of effort and work.
  • Marketing (PPC, influencer promotion, etc.) Because the brand is new or does not have reviews, it will cost more.
  • It's difficult to predict whether a brand will succeed. Wholesale is much easier to predict. Private labeling is however a complicated process that takes a lot of trial and error.
  • Even for veterans, it can be difficult to start a business and make it profitable.
  • It can take up to 6 months to put all this together. This is because of the high chance cost of product failure.
  • There are many variables that can go wrong. These variables include product quality, branding, copywriting, and many other factors. You can leverage what is already working by wholesaling. It was already done by another company.


It takes time to build a brand. Even if everything goes well, it can be hard. It can also be very dangerous. It can increase your chances for success if you are creative and have great brand/product ideas. It is important to be willing to invest the time and money necessary to build a brand. No reviews won't allow a brand to afford high marketing and advertising costs. Scaling up a brand that is unknown can be difficult. It takes patience and a long-term perspective. A successful brand is more than just wholesaling. Your brand equity can be sold on other platforms. If your plant is sufficiently large, you may be able to sell it.

1.) Private Label Masters by Tim Sanders

Course length: 20 hours and 18 mins

Price: $4.997

Rating: 4.5/5

Who is Tim Sanders?

Tim founded private label FBA in 2016 as a way to help him build a seven-figure company. He is legitimate. He is active in his private Facebook group, where he provides ongoing support.

What lessons did I learn from this course?

  • Send gifts to your suppliers
  • Use professional services
  • Amazon: Create your brand outside Amazon

2.) Product University and Amazon Navigator by Sophie Howard

Course length: 360 hours

Price: $3,495

Rating: 4.5/5

Sophie Howard: Who are you?

Sophie Howard is an Amazon seller. She also owns a tea company with a 7-figure revenue. Blue Sky Amazon's FBA Course and Tea Brand, "Higher Tea" were created by Sophie Howard. Her success has made her a successful entrepreneur and she is now able combine all of her knowledge to create the Blue Sky Amazon training programs.

What lessons did I learn from this course?

  • You must test other products
  • Tell a Story - Make Pricing Listings
  • Look for products that are difficult to copy and compete

3.) Amazing Selling Machine (ASM 11)
by Matt Clark & Jason Katzenback

Course length: 19 hours

Price: $5,000.

Rating: 4.5/5

Rich Henderson and Mike McClary:

They will serve as your instructors throughout the course. Rich is an online entrepreneur with more than 10 years of experience. He is an expert in both SEO and affiliate marketing. He was also involved in the design and implementation of the course. Mike, an ASM veteran, has enjoyed a lot of success with the program.

What lessons did I learn from this course?

  • Launch Social Media is Your Friend
  • Make a Daily Agenda
  • Important Pre-Launch Checklist

4.) FBA Sales Accelerator Ryan Rigney

Course length: 14 hours and 29 mins

Price: $495 (one-on-one coaching available)

Rating: 4.0/5


  • Learn from an Amazon Seller
  • Mobile shoppers: Unique tips for optimizing listings
  • There are many scaling strategies
  • Well-organized
  • There are many ways to get reviews


  • Outdated (has not been updated since 2018)

Course Details

Ryan's course will teach you everything you need to get started on Amazon. Ryan's course is for those who sell products on Amazon.

Ryan teaches you how to increase FBA traffic through Facebook and get more reviews using his SaaS, Boost Rooster.

This course is designed for people who understand the importance of Amazon sellers being open about their business.

He is not as susceptible to hackers as Tim Sanders (Private Label Masters), but he does share his successes and the platforms that he is passionate about.

Ryan is an expert in driving traffic from other sources to Amazon. This allows Ryan's products to rise to top.

He offers FB Ad Training and insight into working with Instagram Influencers. Anyone selling products can use the influencers to their advantage. This power isn't available to all.

It is important that you mention the price. Amazon FBA courses start at $495.

The bottom line

The Best Selling Point

  • Offers FB Group Support and Ongoing Learning
  • This video demonstrates how to use FB Messenger for sales growth
  • Review of training
  • Price

The Biggest Problems

  • Expired (made January 2018,

My conclusion

Ryan offers excellent advice for those in the middle setting up Amazon FBA businesses. He won't enjoy this course as he doesn’t like spending too much time learning the basics (product selection, listing generation, etc). Although this course may not be the best Amazon FBA course, it's a great place to start. His brand mindset training is very valuable. The internet is constantly changing. Some techniques may become obsolete in the future.

5.) Nine University 2.0 by Kale & Taylor

Course length: 16 hours

Price: $1.997

Rating: 3.0/5


  • Provides decent FBA foundation
  • Facebook Support Group
  • QuickStart Boot Camp Included
  • Minicourse Bonus on Facebook that demonstrates product launch strategies


  • Many up sells
  • Not much support
  • COVID-19 made it even more complicated by
  • teaching only China sourcing It is not known if Taylor or Kale ever sold anything

Course Details

Kale and Taylor's Nine University 2.0 launched in 2017. However, it does have some years. K&T has updated their course and added information to specific modules. This includes additional research techniques and product selection sections. This is an important point. This course is filled with great tips from K&T. If you are new to FBA, it may be useful to obtain the shipping and price per unit information from your supplier. If you don't understand it, keep it in mind. It will become more clear as you learn.

Warning: Kale sometimes can be too short with his explanations. Your listing could be removed from Amazon if you ignore the icons. I value being able to weigh the consequences before making any decision.

Kale & Taylor provides a wealth of information on product listing construction. There are also tips on packaging and shipping your product. For example, how to tell suppliers where to label your product. This course is designed for those who need motivation. Every lesson Kale teaches is an inspiration.

The bottom line

The Best Selling Point

  • Mini-course on Facebook Ads
  • QuickStart FBA Bootcamp

The Biggest Problems

  • Sales can't be proven
  • Instructions for scaling with virtual assistants
  • Too many upsells

My conclusion

Although the KT Nine University course is valuable, it's too costly. Nine University 2.0 offers a number of helpful bonuses, such as QuickStart Bootcamp or FB Ads Mini Course. These bonuses increase the course's value. They have successfully completed the course and have updated it. It is current for 2021.

Amazon FBA Courses Wholesale


What is Wholesaling good for?

  • Selling products from other companies can be easier than creating your brand
  • A brand that is well-known can be a great resource for marketing a new product.
  • If you choose the right supplier, it is easier to predict the success and scalability of your product. Because people are searching for your product/brand already
  • Amazon is quicker than private labeling
  • Private labeling requires more skill and is more challenging than private labeling.
  • Strong relationships with suppliers will make you more successful (e.g. private labeling).


Wholesaling is a wonderful business.

  • Private labeling has lower profit margins
  • It takes about 3-6 months to locate the supplier, order inventory, and approve or "ungated" them
  • Because there is no brand equity, you can't do anything by yourself.
  • Amazon could list a company's productThe "Buy Box", which is a contest where the price of each item determines how competitive it will be, is extremely competitive
  • The stock has a lower minimum order quantity that private labels, and orders are between $5K-10K
  • You can manage a warehouse and package, sort, or bundle products for shipment to FBA

My conclusion

This model can only be made if you have the right supplier. It is important to be able and willing to fail multiple times. People who are more system-oriented and process-oriented, as well as numbers-oriented, will be more successful. It is easy to private label. While more brands choose to FBA their own products, many prefer having FBA wholesalers who are experienced. It takes perseverance and determination to find suppliers. It is easier to scale up your company once you have found them than it is with a private label.

1.) Wholesale Academy by Larry Lubarsky

Course length: 40+ hours

Price: $1.997

Rating: 3.5/5


  • This was learned from an Amazon seller
  • This article explains the unique Wholesale model and provides details.
  • Every 2 weeks, free coaching calls
  • Amazing Facebook group


  • This course is limited in space and often closed
  • Very interesting feedback was left by buyers
  • It is not clear what the policy on refunds means

Course Details

The best thing about the Wholesale Academy course, I believe, is the model it uses to pursue Wholesale products and then resell these online. There are no tutorials for the popular Jungle Scout and Helium10 courses. Larry is not like the other FBA courses that focus on the Private Label FBA models. He is a Wholesale fan and has learned a lot by mastering this model in the past.

Larry will give you a detailed course...

  • How can you select the best products?
  • How do you become a wholesale distributor?
  • How do you scale your business quickly?
  • How to win the battle
  • How to automate your business, and make it work.

This course is more than a 5-hour course. This course focuses on the Amazon FBA model. Larry on the other hand will not leave anything to chance and unleash some serious knowledge bombs. The course lasts approximately 40 hours and includes 50+ videos. It is divided into 8 content modules. Access to the private Facebook Group and live coaching calls. To streamline your business, get process and model models.

The bottom line

The Best Selling Point

  • Unique mode
  • FB Support Group

The Biggest Problems

  • Refund policy
  • Limited space
  • A few negative reviews

My conclusion

This course is rich in value and offers great content. It is up to you to choose whether you prefer the Wholesale or traditional Private label. Personally, I prefer the Private Label model to manage my Amazon brand. It worked well for me. This course is recommended if you are interested in the Wholesale model.

2.) Wholesale Underground by Marvin Leonard

Course Length: 6+ Hours (70+ Videos)

Price: $497

Rating: 3.5/5

Marvin Leonard: Who are you?

Marvin left his position as Detective to pursue his dream of becoming a business owner. He can now create a 6-figure business from wholesale. He is gradually growing his Youtube following and helping others to get started in the wholesale business model. He is also active in his Facebook Group.

What lessons did I learn from this course?

  • Invest in the Essential Tools
  • Establish good relationships with valid suppliers
  • Hire An Assistant


  • Each of the 70 videos takes approximately 5 minutes.
  • Marvin is active in his private FB group
  • Marvin shares some great tips on how to escape certain niches, as well as other bonuses


  • Too few product research examples
  • The course is $497, and it's not worth the content

My Conclusion

Wholesale FBA is a better choice for most people who want to make money online. If you have the right guidance and enroll in one of these wholesale courses, this is a great way to make money online. Amazon will become more popular as more brands put their products there. Your job could be obsolete if your product is listed on Amazon.

It's not your brand, so you won't be able to take your efforts with it. According to my, wholesaling offers many potential benefits. Private labeling is more challenging and offers more long-term benefits if you are skilled in branding/product design, marketing, and other aspects of branding.

Passion is the key to creating a product that succeeds. This is the only way you can create real value in the market. Know your customers. You must be ready to invest between $15K-20K in private labeling and have six months to acquire new skills.

Selling Honey on Amazon – My FBA Experience (Wholesale).

At the beginning, I said that I have been selling products through Amazon for almost 4 years. Organic honey was only one. A holistic health blog was something I used to own. The blog focused on natural remedies with herbs. After searching the internet, my product idea was born in a local grocery store.

I was picking up fruit when I saw a sign advertising organic honey. It is local honey, and it tastes sweet. Honey has many health benefits and can be helpful with allergies. I have known about honey for some time. That's when I had my brilliant idea. This stuff can be purchased on Amazon. Private labeling was not something that I wanted to do. Instead, I chose to sell the product as is on Amazon.

The conversation was productive. All I needed to know about the MOQ and shipping costs for shipping it to other countries. I was able confirm that Amazon had many hungry customers for this product. Before I could expect my first sale, I created a list. I felt like a juggler, riding on a unicycle and on an endless treadmill. I was too busy to spend time with my friends and couldn't travel, which is what I love.


After three to four months of product launches, inventory management, and product launch, I was finally able get an active listing. I posted the product to my health blog. It took a while before I saw any sales. It was slowly gaining traction over the next few months so I decided to start making some money through PPC Amazon ads.

Additional $14K Available

Nine months later, my organic honey business was still in operation. This is partly due to split testing ads and peak allergy season in April. In 30 days, I sold more than $52k! This is a FBA success story!

Let's remember to consider my profit and cost:

  • Six-packs of organic honey, bottled at $147.37
  • Each six-pack cost me (including shipping): $43.92
  • Net profit per 6-pack sold: $103.45
  • The net profit of 355 six-packs was $52,316
  • Net Profit before Amazon fees, and Ad cost. ($103.45x355) = 35,724

You are crazy! 36 G's 36 G's Amazon Fees, Wait!

We can't forget Amazon fees...

  • Total Amazon fees: $11,328.50
  • Referral fees (18% on total sales): $9.404.40
  • Fulfillment fees ($5.42/pack since each pack was less than 3 lbs): $1.924.10
  • Cost of sponsored ad: $14,264.37
  • Total cost of the grand total: $25,592.87

After Amazon bought my business, I made a net profit $11,131. Although $11,131 might sound like a large amount, it was my highest month of organic honey sales in two years. It is difficult to sell products online.

  • You can still enjoy the high-dollar months but seasonality will eventually catch up to you.
  • It is almost certain that someone will replicate your product if you have a great product.
  • It can be difficult to keep up with your competition.

Because honey products are so popular on Amazon it was difficult to sell consistent quantities. With rising PPC advertising costs, it was hard to remain profitable.

What I discovered about Amazon FBA after doing it for a while

It doesn't really matter if you are wholesaling, private labeling, or wholesale. Amazon FBA is a great place to start even if you don't have the best product. It's possible to compete with the best brands and manufacturers in the world. E-commerce can be almost like the Olympic Games. Even if your business is selling wholesaling, it is essential to be easily identifiable. It was easier to sell wholesale or privately-label products five years ago because there were fewer real manufacturers and suppliers. There are still many opportunities. Research can help you find niches. If you have a unique product idea, it might be worth starting a private label business.

Why did you quit Amazon FBA?

Lead generation was my best option because I wanted to make online money.

My lead generation company generates over $50K per month. My leads come from free SEO traffic, not Amazon's outrageous fees. This passive income is not affected by stock shortages and manufacturing errors.

My website is ranked first in Google's "map packs". Leads just start coming in. It's passive income. It is passive income so I don't need to worry about Amazon SEO or whether my product is popular.

My site is ranked and maintained with little to no maintenance. Amazon FBA can still bring in decent income. It's becoming more complicated. Selling on Amazon FBA can be difficult because you are competing with large corporations all over the globe. Local lead generation means I only have 10-20 local businesses at any given time.

You can choose to work in plumbing, landscaping, tree-care, or pool cleaning. There are many jobs that you can do: HVAC, roofers, electricians and HVAC.

There are many places you can choose from... and it is possible to establish a site anywhere on the planet. You have less competition for passive income streams. These are the reasons I prefer lead generation to Amazon FBA.

Why choose Lead Generation over Amazon FBA?

Amazon FBA

  • The market is saturated. Only 6000 niches exist currently and are able to compete with global brands.
  • It is expensive to start (around $15,000 would be ideal).
  • Low entry barrier (Anyone can copy/paste product).
  • Low profit margins (30%), rising FBA fees
  • Amazon reserves the rights to close your account at any time
  • No passiveness, there are many moving parts

Lead generation

  • Every zip code has its own unique opportunity
  • Starter costs only a few hundred dollars
  • To rank on Google, you need to have the right skills
  • Low overhead and high profit margin
  • The website is yours to control
  • Passive once ranked – Just deposit money in the mailbox

Consider lead generation even if you don't have traffic.


Which Amazon FBA course do you recommend? Anyone interested in private label should check out Private Label Masters by Tim Sanders.

Wholesale Academy by Larry Lubarsky is a great resource to help you with your wholesaling business. These courses are full of great information.

While there are niches that can use these techniques, I won't lie. There are also niches that don’t. It's worth spending more time researching the niche you are most interested in.

If you don't have an original product idea, I recommend wholesaling. Private labeling is a great way of building a brand, new products, or a combination from two existing products.

You must have a great product to win Amazon FBA. I decided that I was not passionate enough about my honey product to give up fighting for FBA.

I can recommend to anyone who is just trying to make some money online.

You can sell on Amazon if you have the ability to generate traffic and leads.

This skill is valuable to be able generate your own traffic through ranking in Google, and not depend on Amazon. It gives you more freedom and peace of mind as an Internet entrepreneur.

Your websites can be ranked. You don't need to worry about Amazon algorithms and product reviews.

My strength is my ability rank websites. This skill can be used in any niche. This skill allows me a predictable and scalable business.

No matter the niche, leads are always appealing. 90% of my six-figure multimillion-dollar income comes from this source.

What can you possibly explain? There is no stopping web traffic.

In 2021, I plan to continue building lead generation websites and generating income. Yes, even during COVID-19.

Click here to find out more about my Lead Generation method.

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